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Why We Love Polyface Farm

October 12, 2012

Most people in agriculture and many in the “food industry” know who Joel Salatin is. Polyface Farms has found a marketing system that works for them, and a management system that works for them. No matter what critics say, they’ve forged ahead, criticizing others from their own standpoint, it’s true (something we’re not so fond of).

So what’s to like here? There’s common ground, and a lot of it! We’re not modeling ourselves to do things just like Polyface does. We don’t agree with creating division in agriculture. We don’t like everything they do. But there are things we love, and if we pick and use what works (the same as he does!) there is a great deal to like.

He does what works for him on his ground, with his livestock, for his customers no matter what others think. It doesn’t matter if McDonald’s or Chipotle or Safeway likes or dislikes what he does. We all make decisions based on what’s good for us. He does this and isn’t apologetic about it.

He tries new things (at least according to his books!) and finds ways to make things work. I’m not sure it’s as ‘sustainable’ in an organic sense as some think, but he appears to combine tradition with being open to new ways of doing things if it’s truly better.

He doesn’t let organizations, competitors, companies or media define him. Some love him, some hate him, some think he’s the pin that takes down agriculture, but he thinks and chooses without regard to being intimidated. He does (from several reports) temper how the message is delivered depending on who is in front of him (audience) but don’t we all? We’ll talk to fellow farmers differently than we do customers, and we’ll talk to both different than professionals – it doesn’t change the message but the presentation is important to be taken seriously.

It gives some hope that no matter if far from the Polyface home base, there may be some wanting to buy common sense food. We’d like to serve them. No we’re not Polyface – but we’re real!

We’re still taking customers, not booked full. We focus on individual not just volume. We’re available.

6 Comments leave one →
  1. October 12, 2012 2:39 PM

    Just this week we watched the documentary “American Meat” and stumbled across Joel Salatin (again). That set off a whole slew of watching him on youtube and a planned library trip. He definitely strikes a chord with us, too. We moved to a 7.5 acre farmstead six months ago, the former farmyard of a larger farming operation. Seeing him inspires us to want to better use the land that we have, and make a better life for our family at the same time.

    • October 12, 2012 3:07 PM

      Good for you! There are few people any of us will agree with 100% – many even 3/4 the time is good! But finding common ground is good. Good luck on your quest!

  2. Viki Benefield permalink
    October 12, 2012 3:21 PM

    We are currently building and getting ready to open an Farmstead Creamery, making Raw Milk Cheese from our own Jersey Girls, We plan on opening an on sight store later, bringing in more chickens, turkeys, pigs, and raising our own steers all free range, grass fed, along with countless other ideals… We love Joel, and his ideals…

    • October 12, 2012 3:29 PM

      That’s awesome Viki! It’s a lot of work but offers food choices. Best of luck – thanks for stopping by!


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